El mundo del maquillaje para hombres

This picture taken on July 29, 2018 shows Lan Haoyi doing make up before recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Lan Haoyi introducing a cosmetic product during recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Lan Haoyi doing make up before recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Lan Haoyi doing make up before recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Jiang Cheng recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Jiang Cheng preparing for recording video at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Jiang Cheng selecting a lipstick at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu

This picture taken on July 29, 2018 shows Jiang Cheng preparing for a video live at his home in Beijing. When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. Now he is among hundreds of Chinese men sharing beauty tips online and cashing in on the booming male cosmetics industry. / AFP PHOTO / WANG ZHAO / TO GO WITH: China-lifestyle-cosmetics, FEATURE by Pak Yiu and Danni Zhu